As I cruise the various websites of local theatre groups, I have come across a disturbing trend: web designers are failing to include (or at least to make easily accessible) critical information for their paying audiences.
Simply put, there are 5 pieces of information that you
must convey to your potential customer:
- What is the event?
- Where is the event?
- When is the event?
- What time does the event begin?
- How much does the event cost?
Leave out any of these pieces of crucial information, and you have cost yourself money and robbed a potential audience member of the pleasure of attending your event. And never assume that the web visitor will dig for the information they need; I am more persistent than a badger when it comes to digging through websites, and I have often become frustrated almost to the point of tears.
Without an audience we are nothing. Without a paying customer, we are dead in the water. Without the information they need, the audience cannot find you.
5 simple words: MAKE IT EASY FOR THEM.
Break a leg.
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